Babel has recently taken on two more clients in the television sector and both are part of consumer electronics giant Philips. The first is uWand, a new class of remote control, known as ‘remote touch’, that can interact with multiple electronic devices (e.g. PCs, TVs, set-top boxes, DVD players or games consoles). Users control the devices simply by pointing the uWand in the appropriate direction, clicking to make selections and moving the uWand to control specific functions.
The second is APRICO, a revolutionary video content recommendation and targeting technology for TV. It delivers precisely personalized content to viewers via TV, PC or mobile, based on their profile, viewing behavior and explicit inputs. The APRICO technology finds, recommends and targets the full range of content available - from linear broadcast material, to video on demand, Web video and user-appropriate advertising.
Babel goes mobile at Wimbledon
Monday, 26 April 2010 14:13
The Babel team trekked to Wimbledon recently - not to watch the tennis ourselves but to give those in the queue the chance to watch the action on TV enabled mobile phones. Telegent, one of Babel's clients in the mobile sector, produce single chip solutions that allow manufacturers to build handsets capable of receiving free to air television via the same signal we receive at home. It proved very popular as you can see from the video...
Radio controlled mayhem at MWC
Monday, 26 April 2010 14:06
It's always fun in PR (well, almost always), but sometimes it's just hilarious. Tasked with making sure femtocell manufacturer Airvana, attracted attention at Mobile World Congress, the Babel team conceived and contructed the world's first radio controlled femtocells and set them running in Barcelona. It worked! :)