From nothing to market leadership

TVonics is a UK company launched in 2004 specialising in design and manufacture in the digital television sector. The company approached Babel towards the end of 2006 when it launched its first retail products. Whilst the company's products are innovative and highly specified, brand awareness was non-existent and it was competing against leading brands like Sony, Panasonic and LG.

The traditional approach to a consumer electronics launch would have been to focus attention on product reviews, but Babel advised the company that this work needed to be supplemented with activity that lifted TVonics above its competitors and established lasting brand values. Babel exploited TVonics' products' low power consumption to establish 'green' credentials for the company, taking advantage of the media's current appetite for environmental issues.

In addition Babel ensured TVonics was closely aligned with the digital switchover process, working closely with Freeview and participating actively in related industry debates. Running a simultaneous reviews programme has seen TVonics become a force in the sector, regularly appearing in national papers and consumer gadget titles. TVonics was recently voted number 42 in T3's 'Hot 100' list that looked at the hottest gadgets in 2009.