Mobile TV to the masses

Telegent Systems is a leading mobile TV specialist, focusing on designing and producing TV receivers for mobile devices. In October 2007 Babel PR was approached by Telegent to improve its visibility within the European market in particular to create more awareness of Telegent's mobile TV solutions.

Despite Telegent offering solutions supporting existing broadcast standards (including PAL, SECAM, DVB-H) much of the market was unaware that this was technically possible and so Babel focussed on educating the key opinion formers on the potential for exploiting existing, 'free to air' television on the mobile platform . With an extensive outreach programme encompassing trade, national, business press and industry analysts Babel has successfully established Telegent as a thought leader in the field of free-to-air mobile TV - setting the agenda in feature articles in trade press to cover this specific topic.

Since the campaign began in autumn 2007 coverage on Telegent has appeared in top nationals including The International Herald Tribune and The Financial Times as well in top trade publications such as European Communications, New Media Markets and Mobile Media. Telegent has been so pleased with Babel's campaign management and execution that it has extended the outreach to form a global programme with Babel being the hub-agency for further PR activity in Asia and South America.