No longer all at sea

Navitas provides mobile telephony solutions in remote locations, primarily on ships. Babel PR was retained by Navitas to raise awareness of the value of on-board mobile networks.

Babel commissioned research in which the ability for crew to contact friends and family while on-board was identified as a major positive benefit and likely to significantly influence both the initial choice of position and the decision to remain with an existing employer. The survey results were used as the basis of an event proposal to Seatrade Europe, the cruise industry's primary conference and exhibition. The resulting event was extremely well attended, by media, industry analysts and potential customers - blanket coverage resulted.

As a result of the event's success, Navitas was invited to present the same research at Seatrade Europe's sister event, Seatrade Miami, which exposed Navitas and its solutions to a wider audience of potential customers. The research and subsequent Seatrade events have significantly raised Navitas' profile amongst its target media and potential customers.