Gaining 'Traction'

Australian digital communications company MassMedia Studios came to Babel with a brief to raise its profile amongst potential customers in the European market and to generate sales of its 'Traction', digital content management platform.

Babel used MassMedia Studios experience working with Cadbury, a major international brand, to open the door to the major marketing and digital media titles, both print and online. A formal announcement of the tie in with Cadbury was used to secure dedicated editorial coverage which was supplemented with MassMedia Studios' inclusion in a range of relevant features and opinion pieces.

Images were provided with all information to bring articles to life. As a result, the project to date has produced coverage in key titles such as Marketing, New Media Age, Database Marketing, Brand Republic, IT PRO, Retail Technology and Direct News.