Optimising the mobile Web

Three years ago nobody used their mobile phone to surf the internet. But the introduction of Apple's iPhone changed things and being able to find your way using a GPS map or check the weather on your mobile, suddenly became cool. But users still are not experiencing the best the mobile internet can offer. InfoGin began working with Babel in 2009 to create awareness among operators and media companies that viewing web content on a mobile doesn't have to mean a compromise in viewing experience.

InfoGin is an Israeli company that already had some presence in local markets and in the US, but had a limited profile in Europe. Babel implemented a PR plan that would put the company in front of 20 key press and analysts and provide a framework to InfoGin's presence at Mobile World Congress 2009.

The campaign focused on building relationships with top trade and national media including the Financial Times and Mobile Media, as well as industry analysts from Gartner and Screen Digest.