The step to ultimate connectivity

IMImobile was already well established in the emerging markets, providing a range of innovative services and content to mobile subscribers via its DaVinci service delivery platform. However IMImobile wanted to penetrate the European market in order to expose themselves to content providers and brands, many of which are headquartered in Europe. Babel used its industry expertise to focus the campaign on a number of 'hot' topics that were of particular interest to the European market, including user generated content and mobile advertising.

From that point Babel spearheaded IMImobile's launch into Europe at Mobile World Congress with a series of briefings to engage key media and analyst targets including Juniper Research, Mobile Media and Mobile Europe. Following MWC the campaign has continued in earnest as Babel leads IMImobile to penetrate the European mobile market securing opinion pieces in top trade targets Telemedia, Mobile Entertainment and Wireless Business Review.