 Placed at the centre of digital TV
The Digital TV Group (DTG) is the industry association for digital television in the UK. Babel was tasked with raising the organisation's profile during a crucial period in the development of digital television services.
Babel implemented a comprehensive programme of activity that focussed on positioning the DTG as the obvious 'port of call' for all things digital TV. Key relationships with leading media and analysts were initiated and developed to encourage a base of support for the DTG's aims and aspirations.
That support was reinforced with a range of activities aimed at the wider media community - business, trade and consumer. Babel focussed on encouraging the DTG to take public ownership of current and developing issues. We worked with the DTG to define the issues likely to receive media attention and pitched the DTG as a key commentator. This was backed by rapid reactive comment to breaking news and peak creative projects that placed the DTG and its spokespeople at the heart of the issue.
The DTG is now a respected and regular commentator on industry issues, news coverage has increased dramatically and the organisation's membership has increased accordingly.
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