 Cashing in with Google Checkout
Leading new media agency big:interactive linked up with Babel PR in April 2007. At the time Google Checkout was being launched globally and big:interactive wanted to capitalise on its position as one of Google's trusted system integrators.
Babel devised a PR programme that would take advantage of this relationship with Google and position the company as an expert in all matters relating to new media, ecommerce and payment gateways. To achieve this, Babel worked with online bartering website, Speedy Camel – one of big:group's customers and one of the first in the UK to make Google Checkout available as a payment mechanism. Babel built the customer story behind Google Checkout and conducted an extensive programme of outreach to journalists, many of which despite Google's vast brand influence, were unaware of the impending launch.
In total nine briefings were held with titles such as Retail Technology, New Media Age, Revolution, Computer Weekly, Computing, Silicon.com, Computeractive and Computing. This had a significant impact on the awareness of big:interactive within the marketplace and has led to the company re-engaging with Babel PR for several subsequent projects.
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