Nicola’s focus at Babel is the implementation and execution of client PR campaigns, ensuring every possible avenue is explored to ensure maximum exposure.  She has a strong track-record of raising client profiles through industry events as well as national and trade media.   Nicola’s client experience includes launching communications software company Aricent, and analyst and press campaigns for companies like ZTE, Spirent, Cambridge Broadband Networks, Telegent, Beatnik, and BroadSoft. Prior to joining Babel, Nicola was an Account Executive at European tech specialist PR company, AxiCom, Cohn & Wolfe, where she implemented pan-European campaigns for several clients, especially at global trade events. A number of her clients have  been shortlisted for key industry awards.