There are a dozen ways to measure the success of a PR campaign but what really counts is that the campaign delivers on the client's objectives. Babel's campaigns are designed to do exactly that. Here are some examples.

IPTV security and beyond
Verimatrix, specialist in software based content security for the pay-TV industries, began working with Babel  in early 2008. The television services sector is fast-growing environment and highly competitive and so Babel advised on a strategy of thought leadership to establish Verimatrix the company uniquely qualified to comment on key industry issues. Underpinned by key messages ‘branded’ as Verimatrix, this issues based approach was designed to differentiate Verimatrix from its competitors, positioning the company as a market leader. Babel’s approach consisted of a media and analyst tour to develop and reinforce relationships with the major influencers and commentators in the sector, followed by extensive activity at the industry’s blue ribbon event, IPTV World Forum and an ongoing programme of relationship building. As well as working with the important trade and technical media, meetings were arranged with mainstream business titles. The team secured extensive coverage in prominent trade titles such as Broadcast, Cable & Satellite International, C21 Media and Euromedia. These wins, coupled with the by-line articles placed in key publications including New Video Technology, TVB Europe and Telecoms Europe, helped Verimatrix build significantly on its position as the global number one provider of IPTV content security, whilst publicising its growing reach into other pay-TV markets.

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