There are a dozen ways to measure the success of a PR campaign but what really counts is that the campaign delivers on the client's objectives. Babel's campaigns are designed to do exactly that. Here are some examples.

From nothing to market leadership
TVonics is a UK company launched in 2004 specialising in design and manufacture in the digital television sector. The company approached Babel towards the end of 2006 when it launched its first retail products. Whilst the company’s products are innovative and highly specified, brand awareness was non-existent and it was competing against leading brands like Sony, Panasonic and  LG. The traditional approach to a consumer electronics launch would have been to focus attention on product reviews, but Babel advised the company that this work needed to be supplemented with activity that lifted TVonics above its competitors and established lasting brand values. Babel exploited TVonics’ products’ low power consumption to establish ‘green’ credentials for the company, taking advantage of the media’s current appetite for environmental issues. In addition Babel ensured TVonics was closely aligned with the digital switchover process, working closely with Freeview and participating actively in related industry debates. TVonics is now a force in the sector – in just one short year the company was established as a premium brand.

Navitas
No longer all at sea

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